Home Scents Jo Malone Introduces Collector’s Edition Coloured Candles with Farrow & Ball

Jo Malone Introduces Collector’s Edition Coloured Candles with Farrow & Ball

12/07/09 07:23:10 (One comment)

by: Fragrantica Team

In a creative collaboration between two British lifestyle brands, Jo Malone has joined with expert manufacturers of traditional paint and wallpaper, Farrow & Ball, to launch its first-ever collection of coloured candles, designed to create a scented ambiance and enhance any decor.

Each of the Jo Malone iconic candle fragrances – Lime Basil & Mandarin, Wild Fig & Cassis, Grapefruit, Pomegranate Noir and Blue Agava & Cacao – have been matched with a classic Farrow & Ball Colour that is intrinsically linked to the unique inspiration behind each scent. The five limited edition Home Candles that compose this charming collection may be used singly or together to create an alluring aroma and colourful palette.

About Farrow & Ball

Farrow & Ball have remained the expert manufacturers of traditional paint and wallpaper since the 1940’s. From small beginnings, this group of craftsmen rapidly established a reputation for quality, winning important contracts for the supply of paint to the Admiralty. During the post-war period, while virtually all other paint manufacturers abandoned traditional formulations and switched to cheaper acrylic paints with a high plastic content, this privately owned company stuck to its craft and continued making paint to its original formulations, using the finest raw materials, and this remains to this day. Farrow & Ball was always appreciated by a loyal group of customers, and with the revival of interest in restoration and historic colours twenty years ago, its reputation began to spread. Farrow & Ball has been discovered by discerning customers in countries across the world, all of whom appreciate the unique Farrow & Ball look.

About Jo Malone

The British lifestyle brand Jo Malone is known for its unique fragrance portfolio and luxury products for the home. Each scent is uniquely crafted in such a way that fragrances can be combined, allowing each client to become the creator of their very own signature scent. Having rewritten the rules of perfumery by mixing unexpected combinations of ingredients and providing elegant yet playful concepts where scent is used with abandon, The World of Jo Malone™ continues to inspire a loyal following. Whether it is creating a personal scent through Fragrance Combining™, delighting loved ones with The Art of Gift Giving, or creating a welcoming home ambiance through Scent Surround™, every product, concept and philosophy is designed as a unique sensory experience.

Discover the Collection and Scent Surround™ Decorating Tips

Contemporary Classic:  Jo Malone Lime Basil & Mandarin, known as Jo Malone’s signature scent, is reminiscent of the scent of limes carried on a Caribbean ocean breeze. Fresh limes and zesty mandarins are undercut by peppery basil and aromatic white thyme in this modern classic. The combination of this fresh fragrance and Farrow & Ball Breakfast Room Green® No 81, with its silvery undertones creates a lively mood, both by day and candlelight.

Fragrance Combining™ Tip: To further increase the fresh, breezy, clean and crisp mood, combine Lime Basil & Mandarin in Breakfast Room Green® No 81 with Grapefruit in Farrow’s Cream® No 67.

Understated Elegance: Inspired by breakfast in Tuscany, Jo Malone Wild Fig & Cassis captures the moment of breaking open sun-warmed figs, fresh from the tree. Blending delicate cassis with accents of hyacinth, pine and cedarwood, this scent envelops the wearer in the warmth of the Mediterranean. Combining this scent with the rich, warm, sumptuous tones of Farrow & Ball Pelt No 254 complements understated interiors with a quiet sensuality.

Fragrance Combining™ Tip: To enhance the warm and sensual ambience, combine Wild Fig & Cassis in Pelt No 254 with Pomegranate Noir in Eating Room Red® No 43.

Opulent Modernity:  Jo Malone Blue Agava & Cacao is inspired by the sensuality and vibrancy of Latin culture. Sparkling lime and grapefruit leads to an exquisite heart of the blue agava flower. A blend of vetiver, cinnamon and the primitive rawness of cacao provide an unexpected twist to this perfectly balanced fragrance. The classicism of Farrow & Ball Oval Room Blue® No 85 gets a twist of modernity when combined with this scent, a combination that brings rich décor alive with subtle energies.

Fragrance Combining™ Tip: To increase the luxurious and lively atmosphere, combine Blue Agava & Cacao in Oval Room Blue® No 85 with Lime Basil & Mandarin in Breakfast Room Green® No 81.

The Fresh Outdoors: Inspired by the abundance of white grapefruit citrus groves in the coastal provinces of Spain, Jo Malone Grapefruit perfectly captures the refreshing, zesty character of this tantalising fruit. Hints of rosemary, peppermint and pimento, the perfect balance to grapefruit’s vibrant sunny nature, infuse a welcoming warmth. Bring the bright and cheerful scents of the outdoors to life with the tantalising fragrance of Grapefruit in the rich, buttery and warm tones of Farrow & Ball Farrow’s Cream®No 67.

Fragrance Combining™ Tip: To add an intriguing twist to Grapefruit’s sunny character and to create an interior mood with intriguing depth, combine Grapefruit in Farrow’s Cream® No 67 with Wild Fig & Cassis in Pelt No 254.

Intimate Spaces: Inspired by the sensuality of a daring, red silk evening dress and the intriguing character of pomegranate, Jo Malone Pomegranate Noir combines the sweet fruity notes of raspberry, plum, pink pepper and pomegranate with patchouli, frankincense and spicy woods to create a scent that is sensual, totally sophisticated and utterly compelling. The scent of Pomegranate Noir and the deep-red hue of Farrow & Ball Eating Room Red® No 43 redefine fragrance for intimate gatherings or private moments.

Fragrance Combining™ Tip: To further increase the sensual and intimate ambience and to add a hint of mystery, combine Pomegranate Noir in Eating Room Red® No 43 with Blue Agava & Cacao in Oval Room Blue® No 85.

 

  • Lime Basil & Mandarin Home Candle (200g) in Farrow & Ball Breakfast Room Green® (No 81)
  • Wild Fig & Cassis Home Candle (200g) in Farrow & Ball Pelt (No 254)
  • Blue Agava & Cacao Home Candle (200g) in Farrow & Ball Oval Room Blue® (No 85)
  • Grapefruit Home Candle (200g) in Farrow & Ball Farrow’s Cream® (No 67)
  • Pomegranate Noir Home Candle (200g) in Farrow & Ball Eating Room Red® (No 43)

Jo Malone Farrow & Ball Collector’s Edition Coloured Candles cost $65 US/ $75 CAN and are available from mid April until mid June 2010 at Farrow & Ball Showrooms and stockists, Jo Malone Boutiques, specialty stores including Bergdorf Goodman, select Neiman Marcus and Saks Fifth Avenue stores nationwide. Available exclusively at Holt Renfrew in Canada.

Jo Malone press release



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LA2000
LA2000

The cross branding idea is smart, but it probably would have been more special if they had created a limited edition line of fragrances to go with the project, rather than simply slapping the standard Jo Malone fragrances into colored pots with new labels.

I would also take issue with the colors selected which don't seem that special and don't accentuate the F&B brand particularly well. The set, when pictured together, comes off as a bit crayon-y considering that Farrow and Ball is known for its sophisticated palette.

Perhaps it would have been wiser to do a color theme (blues or reds or grays or whites/off whites) that, when pictured or displayed together, underlined the subtle sophistication and versatility of the line.

Jul
12
2012

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