New Fragrances Lacoste L.12.12. Noir

Lacoste L.12.12. Noir

04/26/13 04:11:01 (16 comments)

by: Sandra Raičević Petrović

In the year of Lacoste's 80th birthday, the new fragrance joining the collection of L.12.12. inspired by the popular polo shirts, was introduced. The new fragrance is named L.12.12.Noir, arrives in a black bottle with the crocodile logo, and offers a unique blend full of contrasts. This woody-aromatic fragrance is inspired by warm summer nights and the moments when day changes into night.


“Adding a whole new dimension to the EAU DE LACOSTE L.12.12 fragrance collection, EAU DE LACOSTE L.12.12 Noir provides the multi-faceted LACOSTE man with a complete fragrance wardrobe in much the same way LACOSTE provides him with a complete fashion one. With the addition of Noir to the collection, he can now switch fragrances as easily as he might with polo shirts, effortlessly making the transition between day and night with a fragrance that’s as startlingly modern as it is bold,”  said Antoine Delgrange, Global Marketing Director for LACOSTE Fragrances.
 

The fragrance was created in collaboration with P&G and International Flavors & Fragrances and offers contrasting notes of chocolate and water melon. The composition is created of Egyptian basil, lavender, lemon verbena, cashmeran, coumarin and patchouli.


The Inspiration

Few times in the day are quite as magical as dusk, when the sun begins to set, daytime melts into night time and the scorching sun gives way to a warm, aromatic breeze. It’s the perfect time to change into a fresh, crisp polo shirt (black of course!), share a refreshing drink with friends and enjoy the pleasures of a long, warm summer night. The classic black LACOSTE L.12.12 polo shirt—which inspired this new fragrance—is the epitome of versatility and relaxed, classic elegance. It is the perfect attire for summer evenings. EAU DE LACOSTE L.12.12 NOIR captures the spirit of a summer’s evening.
 

LACOSTE L.12.12. NOIR

watermelon
Egyptian basil, lemon verbena, lavender
dark chocolate, coumarin, cashmeran, patchouli

 

The black fragrance of the Lacoste collection offers refreshing watermelon aromas accompanying fine aromas of Egyptian basil warming the heart, along with an aromatic blend of lavender and verbena. Intense notes of dark chocolate are embraced by cashmeran; coumarin and patchouli cling to the skin like the soft black cotton of the polo shirts. The fragrance is announced as very intense and masculine, but also refreshing. This blend of notes offers essences of the transition between day and night, light and darkness.   


Why Black?

Elegant, stylish, classic and flattering, black is a color that is timeless; like the L.12.12 polo shirt itself, it never goes out of fashion. EAU DE LACOSTE L.12.12 Noir embodies this timeless classic perfectly. With the addition of EAU DE LACOSTE L.12.12 Noir, the fragrance collection mirrors the great colors of  the L.12.12 polo shirt.

“The white polo shirt is pure and timeless, perfect for the daytime. The black polo shirt is chic and elegant, smart and a little dressy, perfect for the evening. This is what we had in mind designing EAU DE LACOSTE L.12.12 Noir fragrance. The opacity of the black glass feels mysterious, hiding a precious and desirable content. Black emphasizes drama. It is always chic, easy to wear; it is timeless, it is universal,” said Christophe Pillet, LACOSTE Design Director.
 

Not only is the flacon created with the craftsmanship synonymous with the LACOSTE brand, it has also been created with the same meticulous attention to detail for which LACOSTE is famous.  The texture running down the side reflects the textured material of the petit piqué woven cotton of the polo shirt first produced by René Lacoste in 1933.

The elegant flacon also features a textile crocodile placed on its heart, the distinct label created by René Lacoste to denote his tenacious game play. The crocodile is now a recognizable symbol of the brand and a tribute to the forward-thinking René Lacoste who pioneered the concept of fashion “labels” putting a logo on the outside of a garment. The flacon is housed in an elegant outer carton in its matching color with the textured material of the carton once again reflecting the petit piqué woven cotton of the iconic polo shirt.

“Our main challenge when designing the bottle was to keep it simple; it had to be as clean, pure and effective as the polo shirt. The polo shirt’s innovation was all about performance. With the help of engineers, we achieved a smooth, strong, opaque, black glass, an accurate petit-piqué pattern for the grip; all about functionality and elegance 'à la Lacoste,'” said Christophe Pillet, LACOSTE Design Director.

L.12.12. Noir is available as eau de toilette in 30 and 100 ml bottles, from May 2013.

 

Lacoste press release

   

Author: Sandra Raičević Petrović
(
sandrina_bambina)


   Fragrantica Executive Editor, Writer and Designer

[email protected]

 

 

 

Translation: Ivana (Ina_Mo)




 



Previous New Fragrances Next


Advertisement

kazewayz
kazewayz

Blah. Unimpressed. Unsurprising. Synthetic, nothing much going on here. Projection is moderate, didn't last long. Kind of smelled like watermelon and something else. Not their best.
Just because I didn't like it, doesn't mean you wont.

Apr
30
2013
rami.santina
rami.santina

Already recieved this perfume on the 20th of April at our outlets in Paris Gallery Qatar.
Simply fresh and successful. Another top seller for lacoste.

Apr
29
2013
RobbieX
RobbieX

Not sure about those notes. Will certainly try it. Hope they have not just thrown this together quickly!

Apr
27
2013
ArkangeL
ArkangeL

Bland, dry and horribly synthetic. The best Lacoste was Elegance. It seems as if they were trying to come close to the structure of that fragrance with this launch.

Apr
27
2013
redfive
redfive

Because everyone loves the taste of chocolate covered melon...

Apr
27
2013
thief of hearts
thief of hearts

Sounds great! Can't wait to try this one!

Apr
27
2013
nemesis76
nemesis76

Shut up and take my money!

Apr
27
2013
AmoreProfumi
AmoreProfumi

We will be receiving this @ all Spritz/ Fragrance Outlet Stores, 2 weeks before it's release date! Super excited can't wait to get it && test it out, the notes sound really intriguing...watermelon, chocolate, patchouli..I have a feeling I'm gonna like this!! :)

Apr
26
2013
kamigreiss
kamigreiss

It is being released two weeks early at Spritz stores. I cant wait, because I'm in love with Blanc! Will definetly be posting a follow up review.

Apr
26
2013
renzo77
renzo77

this shit is another creation of Procter & Gamble perfume low mount when Procter & Gamble owners much pure crap did not know who invented these thieves.
Hugo Boss ------> Procter & Gamble
Lacoste ---------> Procter & Gamble
Dolce & Gabbana ------------> Procter & Gamble
Gucci ------------------> Procter & Gamble
Montblanc --------------> Procter & Gamble
Baldessarini -----------> Procter & Gamble
Dunhill -------------> Procter & Gamble
Escada -------------> Procter & Gamble
Puma ----------------> Procter & Gamble
Old Spice

of these crap reason not endure anything to be expected from Procter & Gamble lol lol

Apr
26
2013
tavo
tavo

Sweet

Apr
26
2013
Karhu
Karhu

The marketing text is as goofy as ever, but yes, I am intrigued and will have to try this one.

Apr
26
2013
juanma
juanma

Las notas suenan interesante y originales. Siento curiosidad por probar esto.

Apr
26
2013
IMsooKool4Real
IMsooKool4Real

Watermelon, basil and patchouli sound safe and nice - I'm hoping the watermelon isn't very sweet. On the other hand, watermelon, chocolate & cashmeran is crazy? Wow, I will definitely sample this one sounds too interesting to pass up.

Apr
26
2013
Fragrancelover2012
Fragrancelover2012

i'd love to try/sample this when it comes out. love the sleek shiny black design of the bottle.

Apr
26
2013
anna.dkr5
anna.dkr5

This is something I'd love to try.

Apr
26
2013

Add Your Review

Become a member of this online perfume community and you will be able to add your own reviews.

Advertisement

Advertisement

New Perfumes

AbundanceChristy Organics
Abundance

UrbaneChristy Organics
Urbane

SatisfactionChristy Organics
Satisfaction

AmberChristy Organics
Amber

TranceChristy Organics
Trance

IX Ambre OttomanRPL
IX Ambre Ottoman

ExoticaMaison Du Sage
Exotica

Noir WoodMaison Du Sage
Noir Wood

Prima VeraMaison Du Sage
Prima Vera

Velvet AngelMaison Du Sage
Velvet Angel

DesireMaison Du Sage
Desire

Aqua NeroMaison Du Sage
Aqua Nero

Green MuskMaison Du Sage
Green Musk

Rose BrillantMaison Du Sage
Rose Brillant

AmberloveMaison Du Sage
Amberlove

Blue MoonMaison Du Sage
Blue Moon

Rose MillesimeeJovoy Paris
Rose Millesimee

VelorumTiziana Terenzi
Velorum

VetyverBahoma London
Vetyver

Imperial OudBahoma London
Imperial Oud

ErebusBahoma London
Erebus

ChurchillBahoma London
Churchill

K2Bahoma London
K2

No. 5 Tropical JungleThe Trend by House of Sillage
No. 5 Tropical Jungle

No. 4 United We StandThe Trend by House of Sillage
No. 4 United We Stand

No. 3 Beauty & GraceThe Trend by House of Sillage
No. 3 Beauty & Grace

No. 2 Hot in CamoThe Trend by House of Sillage
No. 2 Hot in Camo

No. 1 Polka Dot DanceThe Trend by House of Sillage
No. 1 Polka Dot Dance

Black OrrisBahoma London
Black Orris

Bois de RoseBahoma London
Bois de Rose

Popular brands and perfumes: