New Fragrances New DSH Fragrances: Gekkou Hanami, Foxy and Become the Shaman

New DSH Fragrances: Gekkou Hanami, Foxy and Become the Shaman

03/27/17 12:54:02 (7 comments)

by: Dr. Marlen Elliot Harrison

Have you ever wondered what it might smell like to sit under Japanese cherry blossoms while gazing at the stars in springtime? How about the scent of the fabulous fabled foxes of Roald Dahl's children's story? Or perhaps ceremonial incense is more your thing? Amazingly, all three of these scentscapes have been developed by the same perfumer. Prolific American perfumer Dawn Spencer Hurwitz (DSH Perfumes) has just released a green floral inspired by Japanese hanami traditions, an earthy animalic inspired by Fantastic Mr. Fox, and a smoky palo santo incense.

DSH Become the Shaman poster

Become the Shaman was developed for a project coordinated with Ca Fleur Bon and is focused on palo santo: "A grounding ritual mix based on palo santo, copal, tobacco, and sappy milkweed.  The result is a lush forest of milky-woody incense, with spice-like hints, and smoke softly curling around you. Great for men and women alike."

DSH perfume bottle

Gekkou Hanami focuses on Japanese cherry blossoms: "A luminous Spring-fresh scent with an exotic yuzu-infused sake note flowing into sakura blossoms, neroli, and down into a soft woody – incense base of cedar and frankincense.  Full-Moonlight captured."

Foxy by DSH

And Foxy is dedicated to Roald Dahl's Fantastic Mr. Fox: "Foxy, which will be officially released on my site on April 1, has a few inspirations.  First, of course, is to portray and speak to another animal  note, this time ambergris / amber, which I felt spoke to the color of the red fox perfectly, and to create a slightly more rough and feral fur accord.  The second source came from the time I’ve spent this past winter watching Wes Anderson’s “Fantastic Mr. Fox”. DSH Notebook

Dawn goes on to explain: "The very topnote is of the ‘golden star apple” / apple whiskey that Farmer Bean basically lives off of.  And the very next in the line up is Mrs. Bean’s famous “apple ginger snap”, which gives a wonderfully playful introduction to what becomes a much more sophisticated fragrance as it develops.  To balance what could be a densely sweet perfume, notes of mitti attar (a co-distill of baked earth and Indian sandalwood) and Oak co2 extract are brought in to give an effect of their tree / house and how foxes live underground. After all of this fooling around, as it were, in the topnote, it was time to get down to business.

This is where the third and fourth inspirations come in, which is the retro slang term foxy as in “Foxy Lady” (Not that Foxy is at all a feminine fragrance; it’s totally unisex) and a wonderful writer who is sometimes called “Foxy”  (classic fragrances are very much appreciated by him and I am delighted to say his nickname kept coming up as inspiration when exploring fur notes).   The animalics trend seems to have stemmed in part from the great interest of late in the perfume styles and classics of the past and with that comes a retro-nouveau quality that sticks to even new or modern versions of the animalic genre.  It’s difficult to talk about animalic perfumes without bringing up its historical context and pedigree.  And fur fragrances will have that reference to the much more commonplace and accepted practice of fur wearing in the past.  Nowadays, it’s faux fur that is chic; to wear the real thing is to many to condone animal cruelty, but this is not meant to be a political post.

Because I *DID* want a retro nouveau vibe in there (but less Marlene Dietrich and more Farrah Faucet, or even Jimi Hendrix), I gave Foxy a bit more leather, sweat, and skin in the accords I created.  I wanted you to really sense that this is a wild, sensuous animal that could be a bit scratchy in places." DSH Notebook

Dawn Spencer Hurwitz

All three fragrances are available in a range of products from Eau de Parfum to body products. Visit



Image of the author

Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting:

Previous New Fragrances Next



Theyre available now !


I am going to have to try Become the Shaman. I burn Palo Santo wood in my home all the time and have always wanted to find a fragrance that has it as a main note.


A perfume based on Fantastic Mr. Fox. It will be mine, oh yes, it will be mine.


Foxxy sounds awesome..cant wait


These are outrageously good!!!!!!!!!!


@alittlebrittle: Chinchilla is a separate fragrance; Foxy launches April 1st : )


Why are DSH calling this "Chinchilla" on their site, or am I looking at the wrong product? The aforementioned is listed with the other two you mentioned in your piece...but a different animal is included. How would one be influenced by Mr. Fox, but call it a chinchilla?

So, I'm guessing that fur will be the next hot fragrance note for awhile (e.g. Demeter's "Kitten Fur"), until we tire of it as well and push to the back of our cupboards with the oud, the "non-fragrance" scents, and tobaccos, clean linens, "book" scents, etc. We're definitely a little bored, I think, but I do like the idea of bottling the smell of my cat's fur after she's been on a sun-drenched window sill, and joked with someone about trying to put that into a fragrance some how. Here's to ideas that other, far less lazier people, see to fruition! Thanks for the info and the well-executed article.


Add Your Review

Become a member of this online perfume community and you will be able to add your own reviews.



New Perfumes

Myth BloomZlatan Ibrahimovic Parfums
Myth Bloom

Myth WoodZlatan Ibrahimovic Parfums
Myth Wood

Attache-Moi ICI & LAICONOfly
Attache-Moi ICI & LA

Fior d'AquaAcca Kappa
Fior d'Aqua

Néroli & Petit Grain Printanier100 Bon
Néroli & Petit Grain Printanier

Oud Wood & Amyris100 Bon
Oud Wood & Amyris

Nagaranga & Santal Citronné100 Bon
Nagaranga & Santal Citronné

Davana & Vanille Bourbon100 Bon
Davana & Vanille Bourbon

Labdanum & Pur Patchouli100 Bon
Labdanum & Pur Patchouli

Eau de Thé & Gingembre100 Bon
Eau de Thé & Gingembre

Cèdre & Iris Soyeux100 Bon
Cèdre & Iris Soyeux

Carvi & Jardin de Figuier100 Bon
Carvi & Jardin de Figuier

Bergamote & Rose Sauvage100 Bon
Bergamote & Rose Sauvage

No. 2Sense Dubai
No. 2

Ninfa das AguasL`Occitane en Provence
Ninfa das Aguas

Nativa Spa Águas de Lavanda e Lima da PérsiaO Boticario
Nativa Spa Águas de Lavanda e Lima da Pérsia

Nativa Spa Águas De Castanha De Kukui E TâmarasO Boticario
Nativa Spa Águas De Castanha De Kukui E Tâmaras

Make B. Modern AsiaO Boticario
Make B. Modern Asia

Glamour Love MeO Boticario
Glamour Love Me

Xuxa MeneghelJequiti
Xuxa Meneghel

Aflorá Flor de AmêndoasEudora
Aflorá Flor de Amêndoas


Amor AmoraAvon
Amor Amora

Frozen MaracujáAvon
Frozen Maracujá

Frozen CitrusAvon
Frozen Citrus

Lovely ULiu Jo
Lovely U

L'Instant de Guerlain pour Homme EDTGuerlain
L'Instant de Guerlain pour Homme EDT

Caramelos Artesanos en BarcelonaZara
Caramelos Artesanos en Barcelona

The No. 2 For Osswald NYCM. Micallef
The No. 2 For Osswald NYC

ButterflyEuphorium Brooklyn

Popular brands and perfumes: