Art Books Events Onyrico Flowers: Onyrico Roses

Onyrico Flowers: Onyrico Roses

04/19/17 12:33:27

by: Sandra Raicevic Petrovic




The Esxence booth of the Italian brand Onyrico attracted our attention with their elaborate booth decor, reminding us of a "Frozen Kingdom" done with silver foils and white fluffy clouds that take you to a world of imagination and fairy tales. All flacons of the Onyrico collection were lined up next to glass bulbs with twirled handles, reminiscent of icicles, which were filled with scented fabrics to help us smell all Onyrico editions. The special set of luxurious editions that I covered for Fragrantica last year was also presented at the booth (Onyrico booth Esxence 2016 and Onyrico Art Collection), decorated with special details on the stoppers created by Italian artist Eleonora Ghilardi.




In my conversation with Emilia Chinigo, I found out that new fragrances are in progress and so the Milan fair did not offer any perfume novelties, focusing instead on the existing line and the initiation of the collection Onyrico Flowers. Onyrico Flowers offers boxes filled with the flowers of three types of roses that will never die. A special technique enables carefully selected flowers, which are stopped in their blooming process, to not die and remain the same forever, placed in transparent boxes.




For the first boxes of the Onyrico Flowers collection, the house chose the queen among flowers – the rose, and so three types of roses were offered in three different colors – bright red, pink and white. The roses were captured in a beautiful moment of bloom, in step with the icy design of the Onyrico stall, but also with the "Garden of Eden" theme of the fair and the floral trend of this year's Esxence.

onyrico esxence 2017

onyrico art collection

"The Language of flowers is pure poetry. There is no feeling that cannot be expressed in a floral bouquet. There is no more exciting message than the one sent from a simple rose bud or a lush bouquet.

Due to its delicate elegance, beautiful color palette and endless range of olfactive chords they can show their intangible essences and the flowers become natural carriers of the messages for each of the irreplaceable moments that stay in our memory forever". - Onyrico

onyrico flowers



The Rose was chosen to be the initiator of the Onyrico Flowers boxes due to her beauty, symbolism and rounded structure, but also as a synonym for eternal perfection. The shape of the flower petals evokes the spiritual and ritual mandala symbol of Hinduism and Buddhism, representing the universe. The roses depict perfection, endlessness and the inspiration of all arts in all times and cultures.

onyrico flowers

onyrico flowers

Each of the floral arrangements of the Onyrico Flowers boxes carries a special message: the white rose denotes eternal friendship and pure love, an anthem of beauty; red roses are a confirmation of passionate love, lust and intense emotions; while pink roses stand for deep gratitude and express an honest "thank you" without words!


Photos: Sandra Raičević-Petrović



Sandra Raicevic Petrovic


Sandra Raičević Petrović

Fragrantica Executive Editor, Writer and Designer

[email protected]


Translation: Ina_Mo





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