Art Books Events TFWA World Exhibition Cannes 2011

TFWA World Exhibition Cannes 2011

09/19/11 16:47:04 (4 comments)

by: Sandra Raičević Petrović

The TFWA World Exhibition, with the theme "A Brand New World," is being staged in the Palais des Festivals et des Congrès in Cannes from Sunday 18th to Friday 23rd, September 2011.

This world-class exhibition is organized by and for the duty free and travel retail industry with an opening conference, a series of targeted workshops and a selection of leisure activities and social events to provide ample opportunity for networking.

Last year the TFWA World Exhibition welcomed 5,398 visitors from 2,570 companies (+8% more visitors than in 2009), of which 72% were influential duty free and travel retail operators, landlords and agents, making this the premier event in the duty free and travel retail trade calendar.


TFWA is delighted that the keynote speaker at the opening Conference on Monday 19th September will be former Secretary General of the United Nations, Kofi Annan, who will present his perception of today’s world where economic, political and climatic events have radical impacts on travel, tourism and trade.

Erik Juul-Mortensen, TFWA President will sum up the current state of the global duty free and travel retail industry and highlight some of the ways in which the industry might adapt to the evolving commercial scenario under the conference theme, "A Brand New World."

Michele Norsa, CEO of Salvatore Ferragamo and a veteran in the world of prestige brands, will look at how a traditional luxury brand with age-old family values can adapt to this evolving trade environment.

Stephane Garelli, Professor at the International Institute for Management Development (IMD) and at the University of Lausanne, will provide a refreshing perspective on the global economic situation.


The Airline, Cruise & Ferry Workshop from 8:00 to 9:00 on Tuesday,  20th September, will highlight the similarities, differences and lessons to be learned from these channels. The speakers will be Richard Cushing, Senior Vice President and General Manager EMEA of inflight technology experts GuestLogix; Trevor Moore, Buying and Merchandising Director of luxury cruise retailer Harding Brothers; Pierre Freyssinet, CEO, Uleo Holding; and Magnus Ehrenberg, Chief Executive of Ehrenberg Kommunikation, which specializes in the north European ferry sector.

The Asia Pacific Workshop on Wednesday, 21st September from 8:00 to 9:00 will look at "Emerging Asia" including Indonesia, Vietnam and The Philippines. Addressing the workshop will be Marion Buttler, Regional Director Europe of the Pacific Asia Travel Association; Sunil Tuli, President of Asia Pacific Travel Retail Association; Peter Mohn, Partner m1nd-set; and Mathieu Vanhalst, International Sales Manager, TFWA.


The TFWA World Exhibition will open at 11:30 on Monday 19th September and will run until midday on Friday 23rd September.

By working creatively with the available space, TFWA and its technical partners have managed to accommodate the maximum number of prestigious exhibitors. Among the 457 exhibiting companies are 37 new or returning exhibitors, including Beurer, Fratelli Rossetti, Hédiard, Morrison Bowmore, Safilo and Tommy Hilfiger, bringing their exciting selections of innovative and high-quality products to the attention of the duty free and travel retail community.

The newcomers join a catalogue featuring virtually all of the top companies in global duty free and travel retail by sales value (source: Generation Research) including BAT, Chanel, Clarins, Coty Prestige, Diageo, Estée Lauder, JT International, Kraft, L’Oréal, P&G Prestige, Parfums Christian Dior, Pernod Ricard, Philip Morris, Puig, Rémy Cointreau, as well as hundreds of other big names from the various categories in the channel such as Bally, Braun, Etro, Lego, Montblanc, Paul Frank, Salvatore Ferragamo and Swarovski.

Between them the exhibiting companies will showcase an estimated 3,000 brands, many of which are launching fresh ideas at the show and exhibiting many items which are exclusive to global travel retail.


The Opening Cocktail at Palm Beach in Cannes on Sunday 18th was an ideal opportunity for delegates to meet colleagues and finalisze plans for the week ahead.

Early risers started their show earlier that day with some leisure activities including the annual Gebr Heinemann/Estée Lauder Travel Value Golf Tournament at the beautiful Mandelieu Golf Club, jogging and hiking on the Ile St Marguerite sponsored by Eastpak, or a friendly game of pétanque on the place de l’Etang sponsored by Kipling.

New this year are the beach volleyball tournament on the Plage de Macé in Cannes, sponsored by Jack Russell Malletier, and two cultural activities: a perfume masterclass in the historic town of Grasse and a unique wine tasting experience at l’Abbaye de Lerins on the Ile St Honorat, guided by the monks who have been making wine there for 500 years.

With four working days behind them, the social highlight for participants with full delegate status will be Le Premium Evening on Thursday, 22nd September. Internationally famous singer-songwriter James Blunt will be the star attraction at an exclusive black-tie dinner concert at the Palm Beach.

Late night music and entertainment will be laid on at The Scene, which this year celebrates its 10th birthday, from Monday 19th through Thursday 22nd September (10pm to 2am) in the private venue on Riviera Beach. There will be special celebrations on Wednesday night and a live band, The White Cats, on Thursday evening.

Sandra Raičević Petrović

Future TFWA Events

MEDFA Conference 21-22 November 2011 Dubai
TFWA Asia Pacific & GATE ONE2ONE 14-17 May 2012 Singapore
TFWA World Exhibition 22-26 October 2012 Cannes

See details on

Images from TFWA by Sandra Raičević-Petrović

Sandra Raicevic Petrovic

Author: Sandra Raičević Petrović

Fragrantica Executive Editor, Writer and Designer


 See also: TFWA 2011 Retrospective




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Your T-shirt Sandrina goes so good with those boxes :)


Ooh! I would have loved to be there for the perfume masterclass and wine-tasting events. Looks like you're going to have a fun week and I can't wait to read about it! Thanks, Sandrina!


No, this is official announcement of the event, you will see so many new perfumes in our news on daily basis, I promise :)

For now, we are published the newest Kim Kardashian fragrance for next year as well as first perfume by Trump.

Just follow our news, we will exclusively announce lots of new editions for this and upcoming year :)

Red Rose
Red Rose

I want to see pics for new perfume please? for next time for sure :)


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