Fragrance News This Week in Fragrance: Bell's Bargain, Old Navy's New Beauty and Armani's Ads

This Week in Fragrance: Bell's Bargain, Old Navy's New Beauty and Armani's Ads

09/21/16 07:59:06 (5 comments)

by: Dr. Marlen Elliot Harrison

A number of news outlets have been buzzing with news that actress Kristen Bell wears a $4 USD fragrance when walking down the red carpet. BodyandSoul reports:

When celebs accessorise their red-carpet couture gowns, they normally look to Harry Winston, Chopard or Tiffany & Co. but Kristen Bell rummaged through the aromatherapy section to complete her floral Zuhair Murad gown. During her interview with E! News’ Guliana Rancic, Bell shared she was wearing amber oil on her wrist instead of typical perfume. “I get it at whole foods. A little bottle that says Amber on it. Four bucks. Go for it,” the actress said, before promising Rancic, “I’ll get you some.”

Here at Fragrantica, we recently published an overview of some of our own favorite affordable amber fragrances. You can read our picks HERE.

Kristen Bell at the Emmy's 2016Image from AP

New fragrances launching recently that have been in the news this week include Barcelona-based Boris Bidjan Saberi's eponymous first scent in collaboration with Geza Schoen. Highsnobiety writes:

Barcelona-based label Boris Bidjan Saberi has just unveiled its first ever perfume. Created in collaboration with Geza Shoen, the fragrance is built on notes of vegetable tanned horse skin, and features 11 ingredients – a signature number for the brand – with a 22% essence. Two years in the making, the scent is based on the brand’s iconic vegetable tanned horse leather.

And US-based, country singer Trisha Yearwood has launched her new, eponymously-named, woody-floral-amber scent that can now be found at Wal-Mart

Additional new launches this week include Bollywood star Lisa Ray's Jasmine of India and Bronnley's of England's new Pink Peony & Rhubarb.

Boris Bidjan Saberi

From MoodieDavittReport we learned that Heathrow Airport has gotten flowery this week with a new scent-themed art installation:

The artwork is based on a new report which outlines both purchasing trends of passengers travelling through Heathrow, and wider fragrance behaviours from across the world. Each country in the map depicts the fresh scents that feature in the most-liked fragrances of different nations.

Earlier this week, writer Dan Barros reported on another art installation inspired by fragrance and flowers, a labyrinth of aroma in a Brazil shopping mall. Read about it HERE.

Heathrow art installation

And in bargain shopping news, guess who's getting into the beauty biz? NewBeauty has revealed that Old Navy is going new fragrance:

Clothing and accessories chain Old Navy is getting into the beauty business, launching a private-label personal care range created in conjunction with Tru Fragrance called Kindred Goods, WWD reports. The line will launch this Thursday at select locations.The Kindred Goods line will include three different scents (Sea Salt & Fig, Sweet Cream & Honey and Orange Blossom & Tea) and five products that will start at $6; an eau de parfum, hair and body mist, hand cream, foaming body scrub and body lotion will make up the lineup.

With all of the department store brands that have been launching recently, who thinks Target should jump into the mix with limited edition designer offerings that accompany their seasonal collaborations? After all, H&M often does it!

Old Navy beauty products

In fragrance advertising news, Armani is bypassing the typical model-based images in favor of successful female leaders for its new Sì Intense campaign. SFChronicle reports:

Three years ago, Armani launched a female-empowerment promotion for Sì perfume with Oscar-winning actress Cate Blanchett as the face of the fragrance and the star of several online videos and social-media hashtag campaigns (#saysi) encouraging women to say “yes” to their dreams. This spring, Armani expanded the push with the Sì Women’s Circle, choosing five women from around the world to share career challenges and triumphs. Their videos and interviews, now online, coincide with the August launch in the U.S. of Sì Intense, a new variation of the fragrance.

We've seen this before in, for example, Chanel Allure ads and it's a nice change. Looking forward to seeing these women in Armani!

Si Intense

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.


Image of the author


Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting



Previous Fragrance News Next


Bibi Maizoon
Bibi Maizoon

Doesn't target already have limited designer offerings with their sonia Kashuk cosmetic line? Sonia's fragrances & scented body products are always great. I have her Pink Innocencia (daft name for a great tuberose), Yellow Alluriana (grapefruit, verbena & musk) and White Etheriana (Sicilian lemon, Brazilian acai and tulip accord. mid notes of Provence mimosa, bamboo and dewy violet combine with patchouli, tree moss, peach skin and musk).


I loved the old 80's bargain scents like Primo and Malibu Musk. Not to mention Tribe!


Hmm... Sea salt and fig Old Navy perfume...I wonder if it will smell like Womanity.


I fell for many Gap scents. I loved their bottles also. Old Navy could be comparable. I look forward to trying them!


More proof that Kristen Bell is an awesome person. :-)

I'm very intrigued by the Old Navy scents. Sometimes it's good to have something very inexpensive that you can spray to your heart's content and not have to hoard. Has anyone tried these?


Add Your Review

Become a member of this online perfume community and you will be able to add your own reviews.



New Perfumes

AbundanceChristy Organics

UrbaneChristy Organics

SatisfactionChristy Organics

AmberChristy Organics

TranceChristy Organics

IX Ambre OttomanRPL
IX Ambre Ottoman

ExoticaMaison Du Sage

Noir WoodMaison Du Sage
Noir Wood

Prima VeraMaison Du Sage
Prima Vera

Velvet AngelMaison Du Sage
Velvet Angel

DesireMaison Du Sage

Aqua NeroMaison Du Sage
Aqua Nero

Green MuskMaison Du Sage
Green Musk

Rose BrillantMaison Du Sage
Rose Brillant

AmberloveMaison Du Sage

Blue MoonMaison Du Sage
Blue Moon

Rose MillesimeeJovoy Paris
Rose Millesimee

VelorumTiziana Terenzi

VetyverBahoma London

Imperial OudBahoma London
Imperial Oud

ErebusBahoma London

ChurchillBahoma London

K2Bahoma London

No. 5 Tropical JungleThe Trend by House of Sillage
No. 5 Tropical Jungle

No. 4 United We StandThe Trend by House of Sillage
No. 4 United We Stand

No. 3 Beauty & GraceThe Trend by House of Sillage
No. 3 Beauty & Grace

No. 2 Hot in CamoThe Trend by House of Sillage
No. 2 Hot in Camo

No. 1 Polka Dot DanceThe Trend by House of Sillage
No. 1 Polka Dot Dance

Black OrrisBahoma London
Black Orris

Bois de RoseBahoma London
Bois de Rose

Popular brands and perfumes: