Fragrance News This Week in Fragrance: Between the Thighs, Scented Pendants, & the Rise of Shiseido

This Week in Fragrance: Between the Thighs, Scented Pendants, & the Rise of Shiseido

02/15/17 08:24:59 (8 comments)

by: Dr. Marlen Elliot Harrison

 

TheMemo.com presented some interesting research this past week about our scented preferences:

Research is now challenging the conventional view that perfumes simply mask bad odour. In one study, researchers asked participants to wear cotton underarm pads, as described above, but they were instructed to apply a particular fragrance under one armpit while leaving the other fragrance-free. Unsurprisingly perhaps, volunteer sniffers later found the fragranced armpit odour to be more pleasant. But then the researchers asked a new set of participants to apply their fragrance of choice under one armpit and to apply another fragrance, chosen by the experimenters, under the other. This time, the sniffers judged the fragrance/body odour blends as more attractive when they involved the wearer’s own preferred fragrance – even though the sniffers found the two fragrances roughly comparable when there was no body odour involved. The conclusion? People select fragrances that complement their own body odour, producing a favourable blend. READ MORE...

Why do you typically wear fragrance and what guides your own choices?

Man spraying scent

Troy Patterson at Bloomberg.com talks to perfumer Olivier Gillotin about "How to Wear a Strong Cologne":

When I asked him where a man should apply fragrance, I was aware that “pulse points” is the universal refrain. (Thus, the traditional ritual of spraying the wrists.) Gillotin, however, gestured matter-of-factly toward his inner thighs: “You have two big arteries here. It’s one of the warmest parts of the body.” And he made a persuasive argument against spraying the neck. If I could smell his fragrance strongly while speaking with him right just then? “Pfft—that’s no good. But someone passes next to us [and says,] ‘Did you smell that?’ That, I think, is the most important thing to achieve—the power of the trail.”  READ MORE...

Between the thighs, huh? I've never heard that before! What are your thoughts as to how to best wear a strong cologne?

Man spraying cologne

Vogue.com's Laura Regensdorf takes a look at new perfumed pendants from Sophie Buhai (pictured below):

In the two years since launching her namesake jewelry line, Sophie Buhai has become a destination designer for a certain cadre of chic women.... Buhai's creations always resonate with visual thinkers, but this spring the Los Angeles-based designer is bringing a new sensory element to the conversation, with a group of sculptural necklaces, launching today, that also double as vessels for fragrance. READ MORE...

Have you ever worn a fragrant pendant or other form of jewelry? What has the experience been like compared to traditional spraying?

Sophie buhai

Forbes.com profiles Louis Desazar's new leadership at Shiseido perfumes. Shellie Karabell reports:

Most women (and some men) will have heard of the prestige brands in the group’s portfolio: Nars, Cle de Peau Beaute, Bare Minerals, Serge Lutens, Laura Mercier, narcisco rodriguez (sic), Elie Saab, Alaïa Paris, Zadig & Voltaire, Issey Miyake (whose “Eau” is the cornerstone of the Shiseido perfume business, established in Paris in 1990) and now, thanks to an agreement signed last summer which went into effect last autumn…Dolce&Gabbana. As much as the deal suited Desazar’s strategy to boost the perfume unit by acquisitions as well as through organic growth, the opportunity occurred quite unexpectedly and Shiseido moved faster than you would think a large, 145-year-old company present in 120 countries with 46,000 employees worldwide could. READ MORE...

What are your thoughts about this new era of Shiseido perfumes? Are you happy that some of our favorite classics will now be produced by Shiseido?

Shiseido logo

Mike Malloy, a.k.a. "The Butterfly Guy", helps us learn about growing varieties of fragrant jasmine and cestrum in a new article this week at NaplesNews.com:

Everyone loves jasmine. There are many different varieties and most are so fragrant, who can resist? Probably the best known jasmine is confederate jasmine, a vine with numerous white fragrant flowers. Usually, the flowers appear in spring, summer and fall. The plants are so fragrant that driving in my van with 3 or 4 of these plants in the back, I might have to crack open a window. Some plants in the cestrum family are sometimes mistaken for jasmine because of their great fragrance, so I have included them here as well. READ MORE...

Are you a fan of fragrant jasmine blossoms in or around your home? What are you most looking forward to sniffing as spring approaches?

Jasmine

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.

 

Image of the author

Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen is also a regular contributor to BeautyAlmanac.com and works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting:  www.MarlenHarrison.com.



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vrosej10
vrosej10

I use a scent locket for aromatherapy and just plain enjoying my favourite oils. I find it stays very close and tends to be an intimate, one on one affair rather than a broadcast. personally I love them but they aren't for everyone.

Feb
15
2017
lemonzest
lemonzest

RE fragrant pendants

Remember the pendants with solid perfume Avon sold decades ago? My friends (other 8 year olds) always seemed to have them. Fun idea, but I don't have time during the day to fool with perfumed jewelry.

RE fragrant jasmine, flowers, etc...

Carolina jasmine or jessamine is blooming on the east side of my house right now. It's a native Texas plant and grows all over the woods here. Carolina jasmine has a soapier smell than confederate jasmine. A confederate jasmine vine grows on the east side of my house, but it was stunted by those three days of actual cold weather we had here, so it's not blooming yet. The queen of the night...night blooming jasmine bush froze back, but that doesn't take off until summer anyway. Same for the brugmansia.

I am looking forward to the wildflowers that bloom along the bayous where I run, especially the honeysuckle and wild phlox. In early spring there's some plant with a loud, sweet, cheap smell I love, but I can't identify it.

Feb
15
2017
Konga5000
Konga5000

@BOBBEAR - I agree! Although if it's daytime and I'm wearing something STRONG--I go below the belt.

Feb
15
2017
NebraskaLovesScent
NebraskaLovesScent

Hmm. I really don't perfume any areas lower than my torso. Never occurred to me to spray between the thighs.

New product suggestion: chub rub balm featuring high-quality fragrance. Someone please get on this. I'll be among the first to buy it! :-)

Feb
15
2017
BOBBEAR
BOBBEAR

despite the fact that these areas of the body can contribute to more enhanced projection...the question is is it safe to spray into the armpit area..this area is full of glands that can absorb volatile chemicals..which fragrance always contains and it being absorbed can have ill effects in the long run...its not always about the whiff of scent...its also about these chemicals who no one has done any studies on how prolonged use in these areas can contribute to..??? I question the safety of this on a continuous basis.......Lets be smart and not always be in the dark about stuff that enters our bodies.....The article is interesting and presents a possibility of extension of scent longevity however it doesnt talk of safety. Thats my 2cents.

Feb
15
2017
Perfumeaddict777
Perfumeaddict777

I love this article. I've always sprayed perfume on my inner thighs, lower back, and of course my neck and the normal areas. My husband actually has always done the same. I think alot of people do this but just don't admit it .

Feb
15
2017
drugstore classics
drugstore classics

As usual, Marlen, you've found some news that delights me. For a wonder - a perfumer has similar ideas of where to spray as I do!

It's not considered chic or impressive, but I do most certainly advocate the perfume placement choice of Gillotin. Not that I'm opposed to wrists and neck, mind you. But with thirsty, absorbent skin, I'm always seeking ways to amplify projection so that my scent of the day is not merely a skin scent. Anywhere you are apt to perspire is a better choice than somewhere dry. I also LOVE to spray underarms with fragrance - even if there is a slight burn, as people will comment disapprovingly. (The sensation mostly goes away after a few days of application, I've found...) Smelling good means more to me than doing things the 'correct' way. ;) Why? Because if I've invested in a gorgeous fragrance, I want to be able to smell it without having to strain!

Kudos on another good article. <3

Feb
15
2017
celia46
celia46

Marlen it's always interesting to read your news selection!

As a woman I like to spray perfume behind the knees when I'm wearing a skirt. The warmth of the legs makes the fragrance bloom.
I think mens could do the same when wearing shorts ;) But the men I know would never wear perfume anywhere but the neck or wrist .

Feb
15
2017

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