Fragrance News This Week in Fragrance: Cooperativity, BBW Reboots & Hotel Smells

This Week in Fragrance: Cooperativity, BBW Reboots & Hotel Smells

05/11/16 21:59:50 (5 comments)

by: Dr. Marlen Elliot Harrison

The mystery of how we humans perceive odor has received some new attention from researchers at the University of Pittsburgh. Phys.org reports:

In an article appearing online today in the Proceedings of the National Academy of Sciences, the team reports that, surprisingly, the mechanism follows a simple physics principle called cooperativity. Inhalation of a scent sends a complex mixture of odor molecules swirling toward the back of the nose, where they bind to specialized receptors that are located on millions of olfactory neurons. Activation of these receptors sends signals from the olfactory neurons to the brain, where the smell is deciphered.

The article goes on to explain how this new research furthers our previous understanding of olfaction. Fascinating!

Hilary Hanson and Jamie Feldman at HuffingtonPost.com are celebrating the second year of Bath and Body Work's limited time re-issues of 90's BBW classics:

Slap on some Lip Smackers and adjust your stretchy choker, because Bath & Body Works is bringing back some classic fragrances from the 1990s. The chain is reissuing eight throwback ’90s scents for a limited time, and you’re going to want to move faster than you can say “You got it, dude.” Fan favorites Cucumber Melon and Country Apple are back in the rotation (duh), along with Brown Sugar & Fig, Mango Mandarin, Sun-Ripened Raspberry, Peony, Freesia and Cotton Blossom.

What's your favorite retired BBW scent? Which other scents would you like to see brought back?

Christopher Elliott at USAToday.com offers an intriguing discussion of the growing trend of environmental scenting, especially in hotel lobbies and guest rooms:

Why are hotels pumping smells into common areas, and even rooms? Guests at the Las Vegas Hilton spent 50% more time playing slot machines when the air around them was doused with a floral scent, according to Haha Lung and Christopher Prowant’s book Mental Dominance. A Washington State University study found that exposing shoppers to an orange scent prompted them to spend 20% more than they otherwise would have.

How do you feel about your hotel room being scented? You can weigh in by taking the poll at the bottom of the USAToday article.

And scent design doesn't stop there! Many luxury properties such as Miami's One Thousand Museum, a new 62 story residential tower, have their own scent identities as well. Raisa Bruner reports for BusinessInsider.com:

The developers turned to scent branding company 12.29, founded by olfactive expert Dawn Goldworm, to craft fragrances that can shape the mood of every space in the building. "We use smell every day, all the time — every minute, in fact, that we inhale," Goldworm said to Business Insider. For One Thousand Museum, Goldworm was tasked with creating different "emotional territories" to shape the mood of different parts of the tower.

If you were to adopt different scents for different areas of your own home, what would they be and why?

One Thousand Museum, image from Businessinsider.com

Many of us regularly participate in cross-country or around the globe fragrance swaps, but imagine if you could meet up in your own town with fellow perfumistas and swap in person! Imagine actually getting to see and sniff all the possibilities! Well, Fuemrie Parfumerie in Portland, OR is offering just such an opportunity:

Fumerie Parfumerie in Portland, OR is hosting a fragrance swap. The event will take place after business hours from 7:00 PM to 9:00 PDT on May 31, 2016 at our retail boutique at 3584 SE Division Street, Portland, OR 97202. Participants can bring as many fragrances as they would like. The guidelines and rules are posted on the signup page. The event will be moderated by Fumerie Parfumerie staff. Participants can sign up on our website at http://www.fumerie.com/events/fragrance-swap We look forward to seeing everyone there!

Hmmmm, if only we could start city-wide trends around the world. We need regular International Perfume Swapping Days, don't you think?

Have interesting fragrance news for us to share?
Leave a comment in the new Fragrance News thread HERE.

 

 

Dr. Marlen Elliot Harrison

Managing Editor & Columnist

Dr. Marlen Elliot Harrison’s journalism in the fragrance industry has appeared in international print and online publications such as PlayboyMen’s JournalMen’s Health and the New York Times. Marlen also works as a graduate professor, thesis advisor and faculty supervisor for MA programs in TESOL, Education, Writing and Literature. Learn more about Marlen by visiting  www.MarlenHarrison.com.

 

 



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mruf1
mruf1

I do not stay in hotels very often, but I think I would like a very nice scent in the common areas of one.

My favorite discontinued BBW scent is Black Amethyst, and I do not see that one in the re-issued scents mentioned.It wa extremely sophisticated for a BBW scent, and I still wear it once in a while in fall and winter.

May
12
2016
Elena Vosnaki
Elena Vosnaki

Scenting places works as branding, however it makes for an overwhelming experience when it has to do with shops/chains and you're in and out of them all day long, for instance in a trip to a new city etc. Sometimes a bit of olfactory silence can be welcome. But I do get the point into marking their territory, so to speak. :)

May
12
2016
Fragaria
Fragaria

I'm not sure about that scenting places. Sometimes I love love LOVE a room scented, TRUE. But on the other hand, it could completely wreck a room of perfection to one, that had the wrong sent.Say for instance to ME....A beautiful white room, all white, should not have a scent of flowers. This is just me mind you. I would think it to be very sterile smelling, but nice. I would be thinking spa scent, but not spa flowery-ish. Most often this would not be a problem. But a hotel room or personal "event" room.....I dunno....
I guess I can only assume that it's not enough to notice really, or spoil anything?
I do LIKE the idea...if I'm in charge of the scents! :-)

May
12
2016
ellebelle84
ellebelle84

I work my second job at BBW, and am a little disappointed by the selection of what'll be offered at the semi annual. Also, not related but while I'm here.... I've got a 3.4oz bottle of LA Glow by J.Lo. It's without a box and was sprayed twice but I totally hate it, if anyone in the US would like to swap, please let me know in a private message. Thank you.

May
12
2016
Douceamere
Douceamere

Interesting, thanks, Marlen!

Regarding hotel scents, if the hotel's common areas are all scented, then you can easily become over-exposed, and it's awful.

I've stayed in a couple of hotels where they used a scent in the common areas, and breathing in the same smell all the time got massively annoying after a couple of days. They definitely negatively impact my stay.

May
11
2016

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