New Fragrances Yves Rocher Un Matin au Jardin Cerisier en Fleurs

Yves Rocher Un Matin au Jardin Cerisier en Fleurs

11/18/13 02:52:35 (6 comments)

by: Sandra Raičević Petrović

The collection of fragrances Un Matin au Jardin by YVES ROCHER was launched in 2012 and it included three fragrances and perfumed collections: Agrumes en Fleurs providing luminous aromas of lemon blossom, Rose Fraiche—a fresh and dewy rose scent and Lilas Mauve—the gentle and faithful scent of opulent lilac, completed with this year’s edition marking the spring of 2013. Perfect for the period of the year when Muguet en Fleurs  was launched, it refreshed us with the scent of the first green leaves developing in spring combined with lemonish lily of the valley. 

Glorifying spring, the house of Yves Rocher is preparing a new edition for 2014, inspired by the first cherry blossom. The latest fragrance expected on the market is Cerisier en Fleurs and it will be the first fragrance of the collection of Un Matin au Jardin.


This is not the first house to provide cherry blossom fragrance. Over the years, L'Occitane en Provence has launched a fragrance inspired by the charming spring blossom and has offered various interpretations from year to year (Cherry, Cerisier Papillon...). Cherry blossom can be found in the Fragonard collection (Cerisier en Fleurs), in the charming flacons of Parfums Berdoues (Les Contes Bucoliques Fleur de Cerisier), fragrances Elizabeth Arden Green Tea Cherry Blossom and Jo Malone Sakura Cherry Blossom, as well as in the gentle and feminine compositions of Guerlain Aqua Allegoria Cherry Blossom and Floris Cherry Blossom. Regardless of the numerous editions available on the market, cherry blossom is one of the ingredients that is always inspiring, rejoicing us and reminding us of sweet freshness and the awakening of spring, of feeling carefree and joyful. 

After lemon blossom, lily of the valley, fresh roses and spring lilac, cherry blossom describe awakening of nature perfectly, in a romantic and dashy way. The composition of the new Yves Rocher Cerisier en Fleurs is inspired by Japan, where cherries' blossoming symbolizes arrival of spring. This magic moment inspired perfumer Francis Kurkdjian to create the perfume for Yves Rocher, and he conveys the new interpretation of delicate, gentle cherry blossom in this composition.
 

"I wanted to capture the feeling of tranquility of a walk under cherry blossom. Herbal union blends with drops of Italian green mandarin, highlighting airiness and
the diaphanous breath of cherry blossom in the heart. The floral heart is framed in almonds while developing Indonesian patchouli and soft musk in the base,." stated Francis Kurkdjian.

The perfume Yves Rocher Cerisier en Fleur will be available as 100 ml EDT accompanied by perfumed body care products—body milk and shower gel, 200 ml each. It has been announced that the perfume will be available at a promotional price staring from January 13, 2014 till February 17, 2014. Regular price for the EDT will be 24 eur, and promo price 14,40 eur. Perfumed products will also be available at promo prices during that period of time. 

 

   

Author: Sandra Raičević Petrović
(
sandrina_bambina)


   Fragrantica Executive Editor, Writer and Designer

[email protected]

 

 

 

Translation: Ivana (Ina_Mo)




 



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pansylady
pansylady

Very nice article, Sandrina- really makes me miss the Yves Rocher store in Stockholm...

Nov
24
2013
Espi
Espi

Didn't buy the 3 predecessors since these more or less replaced other soliflores from Pur Desir I already own, but am indeed looking forward to this one, esp. since Kurkdjian created it.

Nov
22
2013
sistermoon
sistermoon

I love cherry blossom and adore so many of Yves Rocher perfumes. Can't wait to get my hands on this one. Before it is discontinued!

Nov
22
2013
sandrina_bambina
sandrina_bambina

I also love this line. For all who prefer light and well done monothemes this collection is so good (and cheap too). I have the first three editions, and can't wait to try the newest one, especially because it was made by Kurkdijan. This could be really interesting edition.

Nov
21
2013
melbritt24
melbritt24

I <3 Yves Rocher! Thanks for the info, Sandra! Can't wait to try this one!

Nov
20
2013

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